Attention Plumbers Who Want More Local Customers (Without Wasting Money on Ads)
How Plumbers Can Use Instagram to Get 10–20 New Local Customers Every Month... Without Paying for Ads
Discover the proven step-by-step system that transforms simple photos of your plumbing jobs into steady customer calls… even if you’ve never posted on Instagram before.
Why Most Plumbers Struggle to Get Consistent Customers
If you’re like most plumbers, you probably rely heavily on referrals, repeat business, and the occasional ad to keep your schedule filled. And while that works sometimes, it’s far from reliable.
One month, the phone is ringing off the hook. The next, you’re sitting in the truck wondering where all the jobs went. This constant feast-or-famine cycle can be exhausting, stressful, and damaging to your bottom line.
Meanwhile, you’ve likely noticed a shift happening in your local market. Competitors are starting to show up online in ways you’ve never seen before. You’ve probably scrolled through Instagram and seen another plumber in your area posting before-and-after job photos, customer reviews, or short little videos of them at work.
And whether you realize it or not… those posts are bringing them jobs.
Not because they’re the cheapest plumber in town. Not because they’re the most experienced. But because they’re visible.
The Harsh Reality Most Plumbers Don’t Know...
Here’s the truth: homeowners today live on social media. They’re scrolling Instagram during lunch breaks, while watching TV at night, and even while waiting for their kids after school.
When something breaks in their home, many of them will first think: “Who do I follow on Instagram that can help me with this?”
That means if you’re not showing up on their feed, you’re invisible. And invisibility in today’s market means missed opportunities, lost jobs, and competitors scooping up the work that should have been yours.
Now, don’t get me wrong.
Most plumbers don’t know how to use Instagram properly.
They either:
- Post a random photo once in a while that nobody engages with.
- Forget to post for weeks at a time.
- Or assume Instagram is “just for kids” and never even bother.
The result?
They stay stuck with an unpredictable business and no real way to take control of their customer flow.
The Discovery That Changed Everything.
After seeing this problem repeat over and over, I decided to dig deep into what actually works on Instagram for local service providers. I spent months testing different types of posts, experimenting with hashtags, and figuring out what makes a homeowner stop scrolling and actually reach out to a plumber.
What I discovered was eye-opening.
It turns out you don’t need fancy videos, expensive ads, or thousands of followers. You don’t even need to be a “social media person.”
All you need is a handful of simple strategies that take the photos you’re already capturing on the job—things like clogged drains, leaky faucets, and shiny pipe replacements—and position them in a way that gets homeowners to trust you and call you.
The result? A predictable, repeatable system that brings in 10–20 new plumbing customers every single month using nothing but Instagram.
I'm Excited to Introduce You To:
That discovery is now packed into a powerful step-by-step ebook designed specifically for plumbers.
The InstaPlumber Playbook gives you the exact system to turn Instagram into your #1 customer-getting machine—without spending a dime on ads and without wasting hours of your time.
Instead of relying on luck or word-of-mouth, you’ll have a proven blueprint that makes your plumbing business show up consistently in the feeds of local homeowners—so when they need a plumber, they think of you first.
What's Inside the Playbook:
Part 1: The Instagram Foundations for Plumbers
Most plumbers set up their profile the wrong way—and that’s why nobody takes them seriously online. In this section, you’ll learn how to optimize your profile so it screams credibility, authority, and professionalism, while making it ridiculously easy for homeowners to call or message you directly.
Part 2: The Job Photo Formula
You’re already taking before-and-after photos on the job. Now it’s time to turn those photos into marketing gold. I’ll show you exactly how to frame, caption, and post them in a way that gets attention, builds trust, and generates inquiries.
Part 3: The Hashtag Stack Method
This isn’t about random hashtags. You’ll get the exact formula for finding and using local hashtags that put your content directly in front of homeowners in your city—so you’re not wasting time on people halfway across the country.
Part 4: The Content Calendar Blueprint
Consistency is the secret to making Instagram work. That’s why I’m giving you a plug-and-play 30-day posting calendar designed specifically for plumbers. Just follow the plan, and you’ll always know exactly what to post to keep customers flowing in.
Part 5: The DM Conversion Script
Getting someone to message you is only half the battle. Converting them into a paying customer is where the money is made. Here you’ll get simple, proven scripts you can copy and paste to turn inquiries into booked jobs.
Part 6: The Growth Hack Playbook
Want to instantly stand out from your competitors? These three little-known Instagram hacks will give you an unfair advantage and put your business in front of more eyeballs without paying for ads.
Part 7: The Scaling Plan
Once your Instagram is generating consistent calls, I’ll show you how to scale it up without spending more time online—so you can keep adding 10–20 new customers every month while focusing on the work you do best.
Who is This For?
This playbook was created specifically for plumbers who are serious about growing their business.
It’s for you if:
- You want to bring in more customers every single month.
- You’re tired of relying only on word-of-mouth and referrals.
- You want a proven system you can follow step by step.
- You’re willing to post a few times a week to make it happen.
It’s not for you if:
- You refuse to touch social media in any way.
- You expect results without putting in minimal effort.
- You’re only chasing large-scale corporate contracts (this system is focused on homeowners).
Why You Can Trust this will work for your Plumbing Business...
I’ve spent years studying digital marketing and helping service businesses grow. And when I turned my attention to Instagram, I discovered that it’s one of the most underused opportunities for plumbers today.
The strategies inside this playbook have been tested and proven. They’re not theories. They’re real-world methods that plumbers are already using to book more calls and dominate their local area.
My Iron-Clad 60-Day “Double Your Money Back” Guarantee
I want you to feel completely confident about grabbing The InstaPlumber Playbook today. That’s why I’m taking away all the risk and putting it squarely on my shoulders.
Here’s the deal:
Try the system for a full 60 days. Go through the playbook, set up your Instagram profile the way I show you, and start posting with the proven strategies.
If you don’t see a clear path to landing more customers from Instagram — if you don’t feel 100% certain that this method can consistently put new plumbing jobs on your calendar — then I don’t want your money.
Just send me an email within 60 days of purchase, and I’ll not only refund every penny… I’ll actually pay you back double.
That means if you invest $47 today, and you’re not blown away by the results, you’ll get $94 back.
Why would I make such a bold guarantee?
Because I’ve tested this system, I know it works, and I know that if you put even a fraction of it into action, you’ll see results.
This way, you have absolutely nothing to lose — and potentially thousands of dollars in new plumbing jobs to gain.
The real risk isn’t trying this playbook. The real risk is doing nothing and letting your competitors keep taking the jobs that could have been yours.
Frequently Asked Questions:
Q: Do I need a big following for this to work?
No. This system is designed to work even if you start from zero. It’s focused on getting you in front of local homeowners—not random followers.
Q: How much time does this take each week?
Once your profile is set up, plan on 2–3 hours a week. Most of that time is just posting photos you’re already taking on the job.
Q: Do I have to be on camera?
Not at all. This playbook is built for plumbers who prefer staying behind the scenes. Your job photos do the heavy lifting for you.
Q: What if Instagram changes its algorithm?
Great question. The methods in this book focus on fundamentals that never go away: consistent posting, local targeting, and customer engagement. Even if Instagram tweaks things, your foundation will stay strong.
Q: Will this work in a small town?
Yes. In fact, smaller towns often mean less competition, which makes it even easier to dominate the local feed.
Q: Can someone on my team run this for me?
Definitely. The system is so simple that you can hand it to an office manager, spouse, or apprentice, and they’ll be able to run it for you.
Dr Ben Adkins
Creator of the Instaplumber Playbook
PS: For just $47, you’re getting a proven blueprint to generate 10–20 new plumbing jobs every single month—without spending a penny on ads.
PPS: You’re protected by a full 30-day money-back guarantee. If the playbook doesn’t deliver, you don’t pay. Simple as that.
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