Today we're going to talk about why video is one of the most important tactics for any business. Doesn't matter if you run a bakery. Doesn't matter if you run an online physical product business. If you're selling digital products and software, video is one of the most important things that you can be doing in 2019 and beyond because of the way the Internet shifting. The Internet is shifting towards where people are expecting video from companies because they like to know what's going on behind the scenes.