Once you have your events page done, call your target customers on the phone and ask them if they have anything they want to promote. You’re not calling as a business owner trying to close a sale. You’re calling to give them the chance to get in front of customers. And here’s a pro tip: if they don’t have anything to promote, give them ideas. They might say “Well, we’re a chiropractic office and we don’t really put on events.” This is a great opportunity to show your expertise. You can say “Well, I actually work with quite a few chiropractors, and here are some ideas I’ve seen work wonders.” (It could be events, promotions, open-houses, discounts, community initiatives, charity drives, etc.) Once they agree to promote something on your page, you want to transfer the conversation to email. The goal here is to start a relationship where you can contact them by email whenever you want, and they’ll open your email because they know you. So say something like “Great, what’s the best email to contact you at? I can send over details and we can finalize your post before it goes live.”
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